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Hello, my name is Liju.

I am a UI/UX designer based in Kerala. My unique background integrates three core disciplines: Painting, Civil Engineering, and Design, allowing me to bring a creative and technically proficient approach to my work.

What I do

I translate user needs into impactful products through holistic design, bridging the gap between UI/UX and business goals.

My project experience spans multiple industries, including automotive, health and fitness, entertainment systems, business management software, banking, and e-commerce. This broad exposure has honed my ability to adapt and innovate across different contexts.

I have undertaken a diverse range of projects, from designing website layouts and mobile apps for both iOS and Android platforms to creating detailed mockups that illustrate functionality.

In essence, I am a dedicated UI/UX designer with a robust background in user-centric design and seamless interaction development. I am committed to continuous learning and to aligning user experience with overarching product strategies. As I advance in my career, I am enthusiastic about transitioning into a Product Designer role.

Journey so far

2021

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Present

UI/UX Designer

YUJ Designs Private Limited, Pune

Created, documented, and delivered visual design strategy, user research, data synthesis, task flow analysis, persona development, and user journey mapping.

Contributed to diverse domains, including automotive, health and wellness, infotainment, ERP systems, banking, and e-commerce.

Created and implemented Design Language Systems (DLS) and responsive design concepts. Additionally, created UI style guides, crafted micro-interactions, and prototyped.

AWARD

YUJ Design Ambassador, UI Design, 2023
Recipient of the YUJ Designs Annual Design Award for Outstanding UI/UX Design Excellence.

April 2020

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July 2020

IBM India private Limited, Mumbai

Visual Designer Intern

3-month virtual summer internship focusing on visual design for digital marketing collateral and posters for the Asia-Pacific Business Unit.

August 2015

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June 2019

L&T Infra Engineering Limited, Chennai

4 years of engineering consultant experience as a Port Planning and Design Engineer.

Beyond the grid

Personal Pursuits

Based in Kerala with my family, I enjoy exploring new destinations with my wife or solo, seeking out delicious food and vibrant experiences.
My travels are also fueled by a passion for art creation, so I always pack sketching or digital tools to capture inspiration along the way.