Lendmate
project snapshot.
INDUSTRY:
ART & DESIGN
CLIENT:
GRANITE VISIONS
YEAR:
2023
EXPERIENCE:
3D MODELING
my role.
End-to-end UI/UX design | Wireframing & prototyping | Usability testing | Visual design system
problem.
Borrowers found the existing loan application process complex, with unclear steps and poor mobile usability. This led to high drop-off rates.
how I designed.
Conducted user interviews with borrowers & lenders
Created streamlined loan journey wireframes
Iterated designs based on feedback from 5 usability tests
Iterated designs based on feedback from 5 usability tests
Impact.
Reduced loan application completion time by
35%
Increased borrower conversion rates by
22%
Achieved higher trust perception with clear status tracking
