Smartlend
project snapshot.
INDUSTRY:
ART & DESIGN
CLIENT:
GRANITE VISIONS
YEAR:
2023
EXPERIENCE:
3D MODELING
my role.
End-to-end UI/UX design | Wireframing & prototyping | Usability testing | Visual design system.
problem.
Bank X, a growing neo-bank, wanted to launch an instant loan feature in their mobile app, giving users a fast, clear, and stress-free way to view and avail small loans without friction or confusion.
how I designed.
One-on-on interviews via video calls and online outreach via Google forms.
Analysis of user inputs along with competitor study.
Mapping the Information Architecture, and crafting low-fidelity wireframes.
Iteration cycles based on feedback and usability insights.
Impact.
Loan Application completion rate increased from 58% to
83%
Avg. time to apply for loan reduced from 4.2 min to
2.1 min
Support queries Support Queries Related to Loan Processdropped by
40%
This is an anticipated impact as the final product has yet to be released.
