INDUSTRY:
Motorcycle
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Art of Motorcycling is a global creative initiative by Royal Enfield that invites artists, designers, and motorcycling enthusiasts to express their love for riding through art.
The platform makes it easy to join the competition by offering a simple registration and submission process. It provides clear information about rules, deadlines, past winners, and important updates. By bringing together motorcycling and art, the initiative also helps strengthen Royal Enfield’s brand and connect with a wider, creative audience around the world.
challenge.
How might we transform Royal Enfield’s Art of Motorcycling into a mobile-first digital experience that inspires global artists and motorcycling enthusiasts to participate, connect, and create with ease?
result.
After several brainstorming sessions and design explorations, we arrived at a unique solution—a horizontally flipping canvas book that invites users to explore the platform page by page.
This year’s theme, AOM Y3K 2025, takes center stage as a standalone, futuristic page folded into the journey. Each remaining section follows a consistent and expressive style—highlighting jury profiles, featured artworks, the manifesto, submission guidelines, and more.
Let’s dive into the experience.
