INDUSTRY:
Motorcycle
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Art of Motorcycling is a global creative initiative by Royal Enfield that invites artists, designers, and motorcycling enthusiasts to express their love for riding through art.
The platform makes it easy to join the competition by offering a simple registration and submission process. It provides clear information about rules, deadlines, past winners, and important updates. By bringing together motorcycling and art, the initiative also helps strengthen Royal Enfield’s brand and connect with a wider, creative audience around the world.
challenge.
Let’s reimagine the Art of Motorcycling platform as a mobile-first digital experience that speaks to both passionate artists and motorcycling enthusiasts from around the world.
Here’s what we aim to do:
Design a unified hub that brings together all Art of Motorcycling events in one easy-to-navigate place.
Highlight the yearly art competition with a dedicated page—clearly showcasing the theme, entry details, and deadlines for each edition.
Streamline the registration and submission process so users can sign up and share their work with minimal effort.
Celebrate creativity by making it easy to browse past and present winners—shining a spotlight on their work and encouraging new participants to join.
All while keeping the experience smooth, inspiring, and mobile-first.
result.
After several brainstorming sessions and design explorations, we arrived at a solution: a horizontally flipping canvas book. Each page opens vertically to reveal more detailed content.
We integrated this year’s theme, AOM Y3K, as a standalone page with a futuristic style, folded into one section of the book. The remaining pages follow a consistent structure and unique style showcasing jury details, artworks, manifesto, guidelines, and more.
A left-hand navigation bar on the website makes it easy to jump to specific pages. The theme page effectively communicates its concept, with clear instructions for submitting art across multiple categories.
Let's see the results here!
