INDUSTRY:

Motorcycle

CLIENT:

Royal Enfield

YEAR:

2024

EXPERIENCE:

UI UX Design

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Art of Motorcycling

Art of Motorcycling

about.

Art of Motorcycling is a global creative initiative by Royal Enfield that invites artists, designers, and motorcycling enthusiasts to express their love for riding through art.

The platform makes it easy to join the competition by offering a simple registration and submission process. It provides clear information about rules, deadlines, past winners, and important updates. By bringing together motorcycling and art, the initiative also helps strengthen Royal Enfield’s brand and connect with a wider, creative audience around the world.

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challenge.

The current Art of Motorcycling website feels outdated and doesn’t reflect Royal Enfield’s modern brand identity. The challenge is to revamp it into a mobile-first digital platform that celebrates the brand’s passion for art and motorcycling, engages a global community of artists and enthusiasts, and supports seasonal competitions, themed showcases, and art-related merchandise; all while strengthening the cultural and community connection around Royal Enfield.

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result.

We redesigned the platform as a horizontal flipping canvas book, with each season’s theme, like AOM Y3K 2025, having its own section for easy exploration of past and current competitions, artworks, juries, and guidelines. The modular structure makes the site scalable for future seasons, while its modern, art-driven design reflects Royal Enfield’s creative spirit. Last year, the platform reached over 4,500 participants across 10+ countries, showing strong engagement and a thriving global art community.

Let’s spark ideas, and shape products that haven’t been imagined yet!

Open to Work

+971 562564940

lijukv6@gmail.com

Design Showcase

LIJU KV

Work in Progress

Recent Update- 12 Aug 2025

Let’s spark ideas, and shape products that haven’t been imagined yet!

Open to Work

+971 562564940

lijukv6@gmail.com

Design Showcase

LIJU KV

Work in Progress

Recent Update- 12 Aug 2025

Let’s spark ideas, and shape products that haven’t been imagined yet!

Open to Work

+971 562564940

lijukv6@gmail.com

Design Showcase

LIJU KV

Work in progress.

Last updated - 12 Aug 2025