INDUSTRY:
Motorcycle
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Art of Motorcycling is a global creative initiative by Royal Enfield that invites artists, designers, and motorcycling enthusiasts to express their love for riding through art.
The platform makes it easy to join the competition by offering a simple registration and submission process. It provides clear information about rules, deadlines, past winners, and important updates. By bringing together motorcycling and art, the initiative also helps strengthen Royal Enfield’s brand and connect with a wider, creative audience around the world.
challenge.
The current Art of Motorcycling website feels outdated and doesn’t reflect Royal Enfield’s modern brand identity. The challenge is to revamp it into a mobile-first digital platform that celebrates the brand’s passion for art and motorcycling, engages a global community of artists and enthusiasts, and supports seasonal competitions, themed showcases, and art-related merchandise; all while strengthening the cultural and community connection around Royal Enfield.