Art of Motorcycling
project snapshot.
Art of Motorcycling is a global creative initiative by Royal Enfield that brings together artists, designers, and motorcycling enthusiasts to celebrate their passion for riding through art. The platform simplifies competition participation with easy registration, submission, and clear guidelines, while strengthening Royal Enfield’s brand and connecting with a global creative community.
INDUSTRY:
LEFSTYLE/ EVENT
CLIENT:
ROYAL ENFIELD
YEAR:
2024
EXPERIENCE:
FIGMA
my role.
My role was a UI/UX generalist, conducted stakeholder meetings, created and reviewed wireframes, developed concepts, designed user interfaces and design systems, and collaborated with developers to ensure smooth implementation.
problem.
The Art of Motorcycling platform faced a non-mobile-friendly interface, scattered information architecture, a confusing submission process, and low engagement from emerging and traditional artists, limiting its ability to serve a growing global community of creatives and motorcycle enthusiasts.
how I designed.
Conducted a heuristic evaluation of the existing site and met with stakeholders to understand their goals for a global, mobile-first platform.
After exploring multiple creative concepts and iterating with the client, we finalized a horizontal flip-book design that balanced scalability with an engaging art-focused experience.
Structured the information architecture, creating dedicated pages for each season’s theme to integrate competitions, submissions, and brand elements seamlessly.
Developed a comprehensive design system and collaborated closely with developers to support implementation and ensure consistency across the platform.
Impact.
Enhanced Global Reach with the platform reached over participants
4,500
Made competitions more accessible and inclusive for
10+ countries
The redesign created a modular, scalable system that ensures sustainable community growth.
about.
Art of Motorcycling is a global creative initiative by Royal Enfield that invites artists, designers, and motorcycling enthusiasts to express their love for riding through art.
The platform makes it easy to join the competition by offering a simple registration and submission process. It provides clear information about rules, deadlines, past winners, and important updates. By bringing together motorcycling and art, the initiative also helps strengthen Royal Enfield’s brand and connect with a wider, creative audience around the world.
challenge.
The current Art of Motorcycling website feels outdated and doesn’t reflect Royal Enfield’s modern brand identity. The challenge is to revamp it into a mobile-first digital platform that celebrates the brand’s passion for art and motorcycling, engages a global community of artists and enthusiasts, and supports seasonal competitions, themed showcases, and art-related merchandise; all while strengthening the cultural and community connection around Royal Enfield.
result.
We redesigned the platform as a horizontal flipping canvas book, with each season’s theme, like AOM Y3K 2025, having its own section for easy exploration of past and current competitions, artworks, juries, and guidelines. The modular structure makes the site scalable for future seasons, while its modern, art-driven design reflects Royal Enfield’s creative spirit. Last year, the platform reached over 4,500 participants across 10+ countries, showing strong engagement and a thriving global art community.
Art of Motorcycling
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INDUSTRY:
LEFSTYLE/ EVENT
CLIENT:
ROYAL ENFIELD
YEAR:
2024
EXPERIENCE:
FIGMA
INDUSTRY:
LEFSTYLE/ EVENT
CLIENT:
ROYAL ENFIELD
YEAR:
2024
EXPERIENCE:
FIGMA