INDUSTRY:
Automotive
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Custom World is a dedicated platform connecting Royal Enfield customers with custom bike builders across the country. The redesigned website highlights unique builds from different builders with detailed modification insights, making it easier for customers to explore by bike category, discover customizations, and connect directly with builders. The new design enhances customer experience through intuitive navigation, clear bike identification, and a scalable structure to welcome more builders. Aligned with Royal Enfield’s digital ecosystem, the platform aims to unify design language, simplify user interaction, and foster an immersive, meaningful social experience for riders—celebrating craftsmanship, individuality, and the spirit of the riding community.
challenge.
The platform addresses key challenges faced by both motorcycle owners and custom builders in the customisation process.
For Customers
Limited understanding of motorcycle customisation makes it difficult to express preferences clearly.
Difficulty in identifying and selecting the right builder from a vast pool of options.
Lack of access to specialized tools and infrastructure to execute their vision independently.
For Builders
Difficulty managing a high volume of enquiries while filtering out non-serious clients.
Considerable time and effort spent educating potential customers about modification possibilities and limitations.
results.
As a result of the redesigned platform, Custom World delivers:
An intuitive and user-friendly interface that encourages regular visits and active participation from Royal Enfield enthusiasts, racers, and riders.
Strategically placed CTAs (Calls-to-Action) that not only enhance navigation but also promote cross-selling of base model bikes and customisation services—driving deeper user engagement and increased revenue.
Community-driven features such as discussion forums and seamless social media integration, fostering vibrant engagement, shared experiences, and a sense of belonging among the Royal Enfield community.
