INDUSTRY:
Automotive
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Custom World is a digital hub for Royal Enfield riders. It simplifies bike customization by letting you explore modification ideas, learn about the process, and easily find and connect with expert builders to bring your unique vision to life.
challenge.
The challenge for the existing platform is, riders often struggle to understand how to bring their custom bike ideas to life, while builders spend too much time explaining basics instead of focusing on real projects. This gap makes the process unclear for riders and inefficient for builders. Custom World aims to bridge this by streamlining discovery, education, and connections; so riders get clarity and builders find qualified customers.