INDUSTRY:
Automotive
CLIENT:
Royal Enfield
YEAR:
2024
EXPERIENCE:
UI UX Design
about.
Custom World is a redesigned digital platform created for Royal Enfield to simplify bike customization for riders and streamline customer interactions for custom builders. With a product-thinking mindset, the platform bridges discovery, education, and community—empowering users to explore modifications, connect with builders, and express their individuality. Designed to scale with Royal Enfield’s ecosystem, Custom World is where inspiration meets execution.
challenge.
How might we create a digital space that makes bike customization approachable for riders—while also easing operational friction for custom builders—in a way that reflects the spirit of Royal Enfield’s community?
results.
The redesigned Custom World platform transformed how riders explore customization—boosting quality builder leads, enhancing user engagement, and reinforcing Royal Enfield’s identity
