INDUSTRY:
Fintech
CLIENT:
Personal UX Initiative
YEAR:
2025
EXPERIENCE:
UX Process, Product Thinking
about.
InstantLend is a micro-lending experience designed within a neo-banking app to offer users instant access to small personal loans. The focus was on delivering a fast, reassuring, and intuitive interface that allows users to select loan amount, duration, and type—seamlessly and confidently.
problem statement.
Users often face confusion, hesitation, or drop-off when exploring loan options in digital banking apps. Our challenge was to reduce friction and cognitive overload by designing a lending home that is clear, fast, and trust-inspiring—especially for first-time or anxious borrowers.
what I learned.
Designing InstantLend within the banking app showed me that clarity beats cleverness. In high-stakes flows like lending, every word, number, and interaction needs to reduce uncertainty and build confidence.
