SmartLend
project snapshot.
A minimal, mobile-first loan application flow designed to build trust, reduce friction, and empower users with clarity, control, and speed.
INDUSTRY:
FINTECH APP
CLIENT:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
FIGMA| MIRO | AE | AI TOOLS
my role.
End-to-end UI/UX design | Wireframing & prototyping | Usability testing | Visual design system.
problem.
Bank X, a growing neo-bank, wanted to launch an instant loan feature in their mobile app, giving users a fast, clear, and stress-free way to view and avail small loans without friction or confusion.
how I designed.
One-on-on interviews via video calls and online outreach via Google forms.
Analysis of user inputs along with competitor study.
Mapping the Information Architecture, and crafting low-fidelity wireframes.
Iteration cycles based on feedback and usability insights.
Impact.
Loan Application completion rate increased from 58% to
83%
Avg. time to apply for loan reduced from 4.2 min to
2.1 min
Support queries Support Queries Related to Loan Processdropped by
40%
This is an anticipated impact as the final product has yet to be released.
about.
SmartLend is a micro-lending feature within a neo-banking app that gives users quick access to small personal loans. The goal was to design a simple, reassuring, and easy-to-use flow where users can choose the loan amount, duration, and type with confidence.
problem statement.
Many users feel confused or hesitant when exploring loan options in banking apps. My goal was to make the lending experience clear, quick, and trustworthy, especially for first-time or anxious borrowers.
what I learned.
Designing SmartLend taught me that clarity matters more than cleverness. In lending flows, every word, number, and step should cut out uncertainty and build trust.
SmartLend
Project Snapshot
Lendmate is a digital lending platform aimed at simplifying peer-to-peer loans in the UAE. I redesigned the mobile experience to make loan applications faster, transparent, and more user-friendly.
INDUSTRY:
FINTECH APP
CLIENT:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
FIGMA| MIRO | AE | AI TOOLS
INDUSTRY:
FINTECH APP
CLIENT:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
FIGMA| MIRO | AE | AI TOOLS
Role and Contribution
Redesigned an employee wellness app for a UAE-based HR Tech platform to improve daily engagement.
INDUSTRY:
FINTECH APP
CLIENT:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
FIGMA| MIRO | AE | AI TOOLS
INDUSTRY:
FINTECH APP
CLIENT:
PERSONAL PROJECT
YEAR:
2025
EXPERIENCE:
FIGMA| MIRO | AE | AI TOOLS