INDUSTRY:
Fintech
CLIENT:
Personal Project
YEAR:
2025
EXPERIENCE:
UX Process, Product Thinking
about.
SmartLend is a micro-lending feature within a neo-banking app that gives users quick access to small personal loans. The goal was to design a simple, reassuring, and easy-to-use flow where users can choose the loan amount, duration, and type with confidence.
problem statement.
Many users feel confused or hesitant when exploring loan options in banking apps. My goal was to make the lending experience clear, quick, and trustworthy, especially for first-time or anxious borrowers.
